Brand Setup Walkthrough

A Brand holds the company details that go into the footer of every email you send, and gets a Suppression List of its own. This walkthrough takes you through creating one, attaching it to a Sender Domain, and seeing it on a sent email.

Creating a Brand

1. Click Brands in the navigation panel.

   

2. Click Create Brand.

   

3. Fill in the 6 required fields:

   

   • Brand Name — identifies the brand within the platform
   • Company Name — legal or display name shown in email footers
   • Address — street address (required for CAN-SPAM compliance)
   • City — city name
   • State — state or region
   • Zip — postal code

4. Click Create.

   

These fields are injected into the footer of every email sent from Sender Domains associated with this brand.

Brand Suppression List

• Creating a Brand automatically creates a new Suppression List for it.

  

• When recipients click the unsubscribe link in an email, they are added to this Brand's suppression list.

• Suppressed recipients will no longer receive email sent from this Brand's associated Sender Domains.

• The suppression list can be viewed and managed under Suppression Lists in the navigation.

Adding a Brand to a Sender Domain

1. Go to Sender Domains in the navigation.

   

2. Select an existing domain or create a new one.

3. In the Brand dropdown, select the brand to associate.

   

4. Click Save.

   

5. The Sender Domain now appears under the Brand's associated domains.

   

A single Brand can be associated with multiple Sender Domains.

Email with Branding

• Emails sent from associated Sender Domains display the Brand information in the footer.

  

• The footer includes: Company Name, Address, City, State, Zip, and an Unsubscribe button.

• If a recipient clicks Unsubscribe, they are added to the Brand's suppression list.

  

  

• The unsubscribe page shown to the recipient is the Brand's Unsubscribe Page template (or the default if none is configured).

Brand Templates

Four template types can be customized per Brand:

Creating a Template

1. Navigate to the Brand's settings.

2. Click Add next to the template type (Header, Footer, Unsubscribe Page or Home Page).

   

3. Choose the template type:

   

   • Custom HTML — paste or write your own HTML
   • Drag and Drop — use the visual block editor

4. Edit the template using the same editor experience as Email Content.

   

5. Click Create to save the template.

   

   

   

Template Management Options

• Edit — modify the template content

  

  

• Delete — remove the template (reverts to default for Footer and Unsubscribe Page)

• Active toggle — enable or disable the template (inactive = platform default is used)

• Preview — see how the template renders

  

  

Important Notes

• Footer and Unsubscribe Page always have platform defaults. If a custom template is deactivated or deleted, the default is used automatically.

  

  

• Header is optional and has no default. If no custom header is set, no header is shown.

• Home Page is optional and has no default. If none is set, or it is switched off, the brand's domains show no home page.

• Templates support Replacement Tags for dynamic content (e.g., {BrandName}, {BrandAddress1}).

• Changes to Brand templates affect all future emails sent from associated Sender Domains.