Creating and Managing Bounce Rules

A soft bounce is temporary, so sending keeps trying — but an address that soft bounces the same way over and over is not coming back. A bounce rule watches for a phrase in the bounce message and, once it has seen it enough times inside the number of days you set, adds that contact to the suppression lists you choose.

Instructions

1. Navigate to Delivery Events > Bounce Rules tab.
2. Click Create Bounce Rule. Enter a name for the rule.
3. Enter Contains Message Text: a substring found in the soft bounce event message you want to capture (e.g., "would exceed quota").
4. Set Soft Bounce Count: how many times the bounce must occur before suppression. Set Rolling Interval: number of days the bounces must occur within (e.g., 5 bounces in 7 days).
5. Optionally select specific Send Integration(s) to scope the rule.
6. Select one or more Suppression Lists where matching contacts will be added. Click Create.

Related pages

• Bounce Rules Walkthrough — every step with screenshots, covering What Are Bounce Rules?, Creating a Bounce Rule, Configuring Conditions
• Common Bounce Messages to Create Rules For — Common Bounce Messages to Create Rules For