Trigger Events Reference
Available Trigger Events
| Event | Description | Filter Options |
|---|---|---|
| Clicked | Contact clicks a link in an email | Scheduled Email, Email Content |
| Opened | Contact opens an email | Scheduled Email, Email Content |
| Added to Contact List via API | Contact added through API call | Contact List |
| Transactional Email API | Transactional email sent via API | -- |
| Conversion | Conversion tracked via Platform Integration | -- |
Trigger Event Details
Clicked
- Fires when a contact clicks any tracked link in an email.
- Filter by Scheduled Email: only trigger when the click comes from a specific campaign.
- Filter by Email Content: only trigger when the click comes from a specific email template.
- If no filters are applied, any click across all emails triggers the sequence.
Opened
- Fires when a contact opens an email (tracked via pixel).
- Filter by Scheduled Email: only trigger from a specific campaign.
- Filter by Email Content: only trigger from a specific template.
- Bot protection settings on the send integration may affect open tracking accuracy.
Added to Contact List via API
- Fires when a contact is added to a specific contact list through the EmailElement API.
- Filter by Contact List: select which list addition triggers the sequence.
- Useful for triggering welcome series when new subscribers are added programmatically.
Transactional Email API
- Fires when a transactional email is sent through the EmailElement Transactional API.
- No additional filter options.
- Useful for post-transactional follow-up sequences.
Conversion
- Fires when a conversion event is tracked via a connected Platform Integration (Everflow, Tune, Cake).
- No additional filter options.
- Useful for post-conversion nurture sequences.