Reputation Scoring

Where it is

Open a sender domain. Reputation Scoring is the second tab, beside Configuration.

The composite score

One weighted score across every signal group, out of 100. Higher is better.

The three signal groups

Each group scores on its own and says what good looks like, so a low number tells you which figure to go and fix.

Mailbox Provider Signals

Google Postmaster spam signals and compliance information.

Good looks like: SPF pass 100%, DKIM pass 100%, DMARC pass 80% or more, spam ratio 0.01% or under, and all compliance checks passing.

Engagement & Delivery

How recipients behave: opens, clicks, bounces, complaints and unsubscribes.

Good looks like: open 40% or more, click 4% or more, hard bounce 0.03% or under, soft bounce 2% or under, complaint 0.02% or under, unsubscribe 0.01% or under, suppressed 0.5% or under.

External Reputation

Third-party blacklist listings, weighted by how serious each one is.

Good looks like: no active listings.

Reading a group with no data

A group shows NO DATA rather than a zero when nothing has been collected for the window. That is not a bad score. Google Postmaster needs volume before it reports anything, and a domain that has not sent yet has no engagement to measure.

Related pages

• Sender Domains — creating and verifying a domain
• Authentication — the SPF, DKIM and DMARC records behind the first group