Report Dimensions Reference

Advanced Report

The Advanced Report builds a grid you configure yourself. Configure opens two pairs of lists:

Available Columns and Selected Columns decide which figures appear.
Available Groups and Selected Groups decide how rows are grouped, and in what order they nest.

Each dimension below can be used to group rows, and each can also be used as a filter to narrow the data first.

Dimension	Description
Delivery Date	The day the send went out
Delivery Week	The week the send went out
Delivery Month	The month the send went out
Delivery Hour	The hour of the day the send went out
Scheduled Emails	Which Scheduled Email generated the sends
Send Integrations	Which Send Integration was used
Esps	Which email service provider handled delivery
Sender Domain	Which sender domain was used
Email Domain Groups	Recipient domain grouping, for example Google, Yahoo, Microsoft
Email Domain	Specific recipient email domain
Email Contents	Which Email Content was used
Templates	Which template within the Email Content
From Names	Which From Name was used
Subject Lines	Which Subject Line was used
Triggers	Which Triggered Sequence initiated the send
Contact Lists	Which Contact List the recipients came from
Segments	Which Segment the recipients belonged to
Transactional Relays	Which Transactional Relay sent the email
Brands	Which Brand the send was associated with

This allows custom cross-tabulations like "Click Rate by Subject Line per Sender Domain" or "Bounce Rate by ESP per Email Domain Group."

The Contact Report has its own, shorter set.

Group by: Delivery Date, Delivery Week, Delivery Month, Email Domain Group, Contact Lists.

Filter by: Emails, Email Domain Group, Contact Lists.

Metric	Formula	What It Tells You
Click Rate	ClickCount / DeliveredCount	Engagement quality
Open Rate	OpenCount / DeliveredCount	Subject line + sender effectiveness
Bounce Rate	BounceCount / AttemptedCount	List quality + deliverability
Unsubscribe Rate	UnsubscribeCount / DeliveredCount	Content relevance
Complaint Rate	ComplainedCount / DeliveredCount	Sender reputation risk (keep under 0.1%)
Failed Rate	FailedCount / ScheduledCount	Integration/configuration issues
Suppressed Rate	SuppressedCount / ScheduledCount	Suppression list coverage
Deferred Rate	DeferredCount / AttemptedCount	ESP throttling or temporary issues
Conversion Rate	ConversionCount / DeliveredCount	Campaign ROI
CPM	(Revenue / DeliveredCount) * 1000	Revenue per 1,000 delivered

The Engagement Report supports two export methods:

CSV Export — instant download of the current grid data via the toolbar
Background Export — click the export icon to configure a download. Status progresses: Pending → InProgress → Success. Download the file when status shows Success. Cancel an in-progress export with the cancel button.